Our Story

Steven Millstein founded The STRO Companies (“STRO”) in 1994 with a bold vision: to transform underperforming commercial real estate into thriving, high-value metro-scale industrial assets.

By 2000, STRO was managing and leasing over 500,000 square feet of small and shallow-bay industrial space in Northern New Jersey. Millstein’s strategy focused on infill locations near dense consumer markets, attracting tenants in essential industries who relied on immediate access to the 20 million residents and $1.7 trillion in purchasing power within a one-mile drive.

STRO’s disciplined, proactive approach fostered unparalleled integrity, agility, and expansion. Coupled with Millstein’s aggressive acquisition strategy, the company tripled its portfolio by procuring last-mile industrial properties in both the Tri-State and Southeast regions.

By 2020, Millstein expanded his focus to legacy and succession, growing the family-owned business and building a vertically integrated team in acquisitions, development, operations, and leasing—positioning STRO as a full-service, end-to-end real estate manager.

By 2000, STRO was managing and leasing over 500,000 square feet of small and shallow-bay industrial space in Northern New Jersey. Millstein’s strategy focused on infill locations near dense consumer markets, attracting tenants in essential industries who relied on immediate access to the 20 million residents and $1.7 trillion in purchasing power within a one-mile drive.

STRO’s disciplined, proactive approach fostered unparalleled integrity, agility, and expansion. Coupled with Millstein’s aggressive acquisition strategy, the company tripled its portfolio by procuring last-mile industrial properties in both the Tri-State and Southeast regions.

At STRO, we are committed to delivering value to the people and organizations we serve: investors, sellers and brokers, partners, and tenants.

By combining deep market expertise, operational excellence, and a hands-on approach, we have built a multi-million-square-foot portfolio and earned a reputation as a trusted and engaged leader in metro-scale industrial real estate.